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Legal Marketing

Why offsite law blogs are expensive

April 3, 2017
A laptop photo by Luca Bravo (Cremona, Italy) via Unsplash.

Although legal blogs can be major brand development tools for law firms, they are just as likely to become horrible money pits β€” especially when a legal marketing firm is involved. Some legal marketers are urgingΒ law firms to build offsite blogs as part of a distributed content strategy, but this frequently only benefits the marketing firms giving the advice. First, some definitions:Β  Distributed content: Publishing content such as…